Dubai Watch Week event sign on a metal lattice structure with geometric patterns, showcasing luxury watch exhibition

Dubai Watch Week 2025 Latest Updates - Changing Trends

Dubai Watch Week 2025 Latest News | Watch Trends and Featured Brands for 2025

Dubai Watch Week 2025 is an international event attracting attention from watch enthusiasts around the world.
An explanation of the trends, notable brands, and popular models you must know about in 2025!

★Hot trends for 2025★


1. The return of large-diameter cases and thick designs

In 2025, "watches with a strong presence" will once again take center stage.
Large cases, three-dimensional structures, and voluminous bracelets are becoming more common across all brands.

Large diameters over 40mm are making a comeback with the popular luxury sports style three-dimensional case and enhanced bracelet-integrated design. The trend of expressing luxury through "size" is making a comeback.
*Maybe it's because it's Dubai, or maybe it's all over the world, but the big, hot watches from the 2000s are definitely cool.


2. Rapid Expansion of Blue Ceramic

The most prominent material trend is "blue ceramic."
High durability, deep, beautiful color. Sporty and luxurious. Many brands are introducing new products using this material.
The color symbol for 2025 can be said to be blue x ceramic.

3. Watches have evolved into fashion items

The trend of viewing watches as a fashion expression rather than a function is accelerating.

Vivid colors, enhanced jewelry-like designs, more voluminous bracelets, a polarization between minimalist and art pieces, and highly decorative watches that appeal to the younger generation are at the center of the trend.

4. Reassessing Tradition: The Revival of Classic Dials


"Reevaluating Old Dials."
Revisiting classic designs: updating masterpieces from the past with a modern twist. Not just a reproduction, but a "reconstruction." The fusion of "history and new technology" is one of the central themes for 2025.

5. DWW2025 is a mirror that reflects the future of the watch industry

Large diameter and three-dimensional structure are back!
A material revolution symbolized by blue ceramic!
The "fashion" of wristwatches!
Reevaluating classic dials!



6. Further growth for independent brands

The watch scene in 2025 is likely to be a year in which independent brands will have an even more prominent presence. While respecting the traditional techniques and history of major fashion houses, independent brands are connecting the past and the future with free thinking, presenting new values. Innovative materials that reflect environmental awareness, such as carbon, ceramic, and recycled materials, are being adopted, and a wide range of design expressions are being attempted, from minimalist to avant-garde. Furthermore, with an increasing number of pieces that combine the cultures and aesthetic sensibilities of various countries, watches are evolving from being simple timekeeping devices to being something that "wears culture." This accelerating diversification is providing collectors and enthusiasts with new options, making the watch market as a whole richer and more exciting.

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Dubai Watch Week 2025 | Featured Brands

Based on visitor reports, we have compiled a list of the brands that attracted the most attention at DWW2025.

Audemars Piguet

Overwhelmingly popular in the Middle East
Royal Oak / Code 11.59: Focus on new materials and limited edition colors

MB&F

An art watch that resembles a three-dimensional object
Focus on the new brand form that best suits the DWW worldview. Going straight for the original route.

De Bethune

A master of blue titanium. A brand that symbolizes the "Blue Trend" of 2025.

Patek Philippe

Predictions for the renewal of complex mechanisms: A balance between a return to classicism and modernity is key

FPJourne

This year is a year to watch, and it fits the theme of "modernizing past designs" as an iconic independent brand.

Independent Brands in general

Featured are independent brands from Switzerland, Germany, Japan and, most notably, South Asia and the Middle East.

Dubai Watch Week 2025 × Enjoy sightseeing in Dubai!

Dubai Watch Week is more than just a new release event; it truly shines when enjoyed as part of an urban experience immersed in design, architecture, art and culture .

Clocks → Cutting-edge tourism → Future and tradition coexist Cuisine and architecture → World-class night view → An extraordinary experience unfolds★

If you are going to DWW, be sure to plan your trip with sightseeing included.